With Ecotan, sustainable innovation is revolutionizing the world of sneakers.

Ecotan is an innovative, sustainable, and biocircular tanning process that is 100% free of chrome, metals, and glutaraldehyde, using formulations based on natural tannins extracted from plants and biopolymers. This Made in Italy technology offers an ecological alternative to traditional tanning methods adding a layer of value in terms of performance. It enables the production of Ecotan leather, which at the end of its life can be upcycled and transformed into new products such as organic fertilizers, compost, and biochar. The choice of circular economy pathways is made by the brand, which, supported by a scientifically tested system, can adopt it to give new life and purpose to its production waste.

With the adoption of this technology, Sneark, a young footwear brand rapidly gaining popularity in the industry, combines environmental awareness with an attractive design and high-quality production made in Italy, offering an ethical and responsible alternative for prestige sneaker lovers. Sneark stands out for its rigorous craftsmanship, the use of biodegradable natural materials such as hemp, cork, coconut fibers, and leather tanned with tannins. But sustainability is not the only strength: these shoes are also comfortable, high-performing, and made with a high technological footprint.

Sneark’s participation in the June 2024 edition of Pitti Uomo represents an important step towards a more sustainable future and a strong message for the fashion industry. As Erica Cilia, the company’s sales and marketing manager, told us at Pitti Uomo, these sneakers demonstrate that it is possible to combine style, comfort, and respect for the environment, offering a concrete and responsible alternative to traditional footwear: “We are excited and honored to be here, it is truly a great event for us. The shoe has been very well received, especially regarding the concept of circular economy, which is perceived as a novelty, something that is still not fully available in the market today. We are happy to do our best to implement sustainability in the fashion system and enthusiastic to see that buyers perceive this innovation as a breath of fresh air thanks to a product that effectively starts from nature and returns to nature, without harming the environment. The Ecotan biocircular tanning technology is definitely a fundamental pillar in our production; therefore, we are delighted to collaborate with them and be part of their project. Finding a partner capable of bringing sustainability into the world with real actions is a joy for us as a company.”

About Sneark:

With its innovative vision and commitment to sustainability, Sneark positions itself as a reference brand for those seeking high-quality, Italian-made sneakers that are environmentally conscious and attractively designed. A company that certainly deserves to be closely followed to discover the latest innovations that will revolutionize the world of sneakers.