During the second Ecotan Openhouse, held last December 6 at Hashtag Florence’s choreographic showroom in Santa Croce sull’Arno (Italy), prestigious fashion brands attended to learn more about and appreciate the innovative sustainable tanning system.

“When beauty meets nature” was the title of the Ecotan event held last December in the heart of the Tuscan tanning district, to present the new Ecotan collections developed with Hashtag Florence, Camaleonte, La Scarpa and DVS – Giovanni Pezzoli Pellami tanneries.

The many brand representatives who visited the Hashtag Florence showroom were able to experience first-hand the quality offered by the Italian tanneries that are collaborating with Ecotan to create beautiful, high-performance leathers that make sustainability and biocircularity their main strengths. But they also had the opportunity to understand in depth, thanks to precise scientific data, how Ecotan leathers are environmentally friendly and in line with upcoming and imminent European regulations. The speaker that clarified these points was Gustavo Defeo, founder and CEO of Ars Tinctoria, who outlined the bio-based carbon metrics of Ecotan leathers and their benefits compared to synthetic alternatives (an in-depth look at the topic is in issue 474 of Arsutoria).

But what was the visitors’ reaction? For Gigi Perinello, CEO of Ragioniamo con i Piedi and footwear designer, “we need to rethink the concept of design and overturn the bill of materials for each collection.